Business Unit Strategic Planning Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The design strategy of business includes

1. marketing strategy
2. technology strategy
3. sourcing strategy
4. all of the above

MCQ 2: An area that company can profitably satisfies according to buyer's needs is called

1. marketing opportunity
2. production opportunity
3. new market
4. new customers

MCQ 3: The analysis of opportunities and threats include

1. internal environment
2. external environment
3. market environment
4. product environment

MCQ 4: When a company agrees to promote product of other company it is classified as

1. product alliance
2. service alliances
3. promotional alliances
4. logistic alliances

MCQ 5: When a firm offers logistical services for some other company's product, it is said to be

1. logistic alliance
2. production alliances
3. raw materials alliance
4. employee alliances