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Building Customer Value, Satisfaction and Loyalty MCQs Quiz Online PDF Download eBook

Solve Building Customer Value, Satisfaction and Loyalty Multiple Choice Questions (MCQ), building customer value, satisfaction and loyalty quiz answers PDF worksheet, online marketing management practice test for online courses. Learn creating long-term loyalty relationships Multiple Choice Questions and Answers (MCQs), "Building Customer Value, Satisfaction and Loyalty" quiz questions and answers for online master's degree in business management. Learn creating long-term loyalty relationships test prep for online bachelor's degree in business management.

"The second step in 'customer value analysis' is" Multiple Choice Questions (MCQ) on building customer value, satisfaction and loyalty with choices assessing quantitative importance, examining specific segment, monitoring customer value, and identifying benefits for online master's degree in business management. Practice building customer value, satisfaction and loyalty quiz questions for merit scholarship test and certificate programs for online BBA degree.

MCQs on Building Customer Value, Satisfaction and Loyalty PDF Download eBook

MCQ: The second step in 'customer value analysis' is

  1. assessing quantitative importance
  2. examining specific segment
  3. monitoring customer value
  4. identifying benefits

A

MCQ: The whole cluster of benefits when company promises to deliver through its market offering is called

  1. value proposition
  2. customer proposition
  3. product proposition
  4. brand proposition

A

MCQ: The third step in the customer's value analysis is

  1. assessing the attributes importance
  2. assessing the company's performance
  3. monitoring competitor's performance
  4. both B and C

D

MCQ: All the costs customer expects to incur to buy any market offering is called

  1. total economic cost
  2. total functional cost
  3. total customer cost
  4. total sampling cost

C

MCQ: A company's monetary, time and energy cost, all are included in

  1. total customer cost
  2. psychological cost
  3. personal benefits
  4. image benefits

A

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