BBA Marketing Management Online Tests
Building Customer Value, Satisfaction and Loyalty MCQ (Multiple Choice Questions) PDF Download
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The MCQ: The whole cluster of benefits when company promises to deliver through its market offering is called; "Building Customer Value, Satisfaction and Loyalty" App Download (Free) with answers: Value proposition; Customer proposition; Product proposition; Brand proposition; to learn certification courses online. Practice Building Customer Value, Satisfaction and Loyalty Quiz Questions, download Apple eBook (Free Sample) for online BBA degree.
Building Customer Value, Satisfaction and Loyalty MCQs: Questions and Answers PDF Download
The second step in 'customer value analysis' is
- assessing quantitative importance
- examining specific segment
- monitoring customer value
- identifying benefits
The whole cluster of benefits when company promises to deliver through its market offering is called
- value proposition
- customer proposition
- product proposition
- brand proposition
The third step in the customer's value analysis is
- assessing the attributes importance
- assessing the company's performance
- monitoring competitor's performance
- both B and C
All the costs customer expects to incur to buy any market offering is called
- total economic cost
- total functional cost
- total customer cost
- total sampling cost
A company's monetary, time and energy cost, all are included in
- total customer cost
- psychological cost
- personal benefits
- image benefits
BBA Marketing Management Practice Tests
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Marketing Management MCQs eBook Download
Financial Markets Practice Questions
BBA Marketing Management Practice Tests
Financial Markets MCQ Questions
- Pre-specified price at which underlying asset is bought and sold is called as
- Type of bonds that are swapped to less developed country against an outstanding loan are classified as
- Saving banks, insurance companies, mutual funds and commercial banks are all examples of
- Maturity of debt instruments which faces more price fluctuations is
- Expected rate that originates at any point in future for a specific security is classified as
Building Customer Value, Satisfaction & Loyalty MCQs Book Questions
- Strategic plan to carry activities for profitable business unit is activity of
- Market forecast shows market demand which is
- In value creation, 'choosing value' phase includes
- Functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in
- Copy which is made of market leader's product but differentiates its pricing and distribution strategies is classified as