Bachelor Of Business Administration

Marketing Management MCQs

BBA: Marketing Management MCQs - Subtopic

Building Customer Value, Satisfaction and Loyalty MCQ with Answers

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Building Customer Value, Satisfaction and Loyalty Multiple Choice Questions (MCQ) to practice building customer value, satisfaction and loyalty quiz answers PDF, marketing management worksheets for online degrees. Solve creating long-term loyalty relationships Multiple Choice Questions and Answers (MCQs), "Building Customer Value, Satisfaction and Loyalty" quiz questions and answers for online master's degree in business management. Learn cultivating customer relationships, customer databases and databases marketing test prep for online bachelor's degree in business management.

"The second step in 'customer value analysis' is" Multiple Choice Questions (MCQ) on building customer value, satisfaction and loyalty with choices assessing quantitative importance, examining specific segment, monitoring customer value, and identifying benefits for online master's degree in business management. Solve building customer value, satisfaction and loyalty quiz questions for merit scholarship test and certificate programs for online BBA degree.

MCQs on Building Customer Value, Satisfaction and Loyalty

1.

The second step in 'customer value analysis' is

assessing quantitative importance
examining specific segment
monitoring customer value
identifying benefits

2.

The whole cluster of benefits when company promises to deliver through its market offering is called

value proposition
customer proposition
product proposition
brand proposition

3.

The third step in the customer's value analysis is

assessing the attributes importance
assessing the company's performance
monitoring competitor's performance
both B and C

4.

All the costs customer expects to incur to buy any market offering is called

total economic cost
total functional cost
total customer cost
total sampling cost

5.

A company's monetary, time and energy cost, all are included in

total customer cost
psychological cost
personal benefits
image benefits

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