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Conducting Marketing Research MCQ Questions and Answers PDF Download eBook - 1

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"In marketing, the 'Relative Employee Satisfaction' is best classified as" Multiple Choice Questions (MCQ) on conducting marketing research with choices perceived metrics, internal marketing metrics, quality metrics, and loyalty metrics for online school of business administration. Practice total customer satisfaction quiz questions for jobs' assessment test and online courses to learn online certificate courses.

MCQs on Conducting Marketing Research Quiz PDF Download eBook

MCQ: In marketing, the 'Relative Employee Satisfaction' is best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics


MCQ: The type of research in which the finders use tools from social sciences disciplines is called

  1. ethnographic research
  2. demographic research
  3. psychographic research
  4. geographical research


MCQ: The first step in marketing research process is to

  1. define problem
  2. stating research objectives
  3. deciding research approach
  4. both A and B


MCQ: In sampling plan, the question 'To whom should we survey?' is the part of

  1. sampling size
  2. sampling procedure
  3. sampling unit
  4. sampling scale


MCQ: A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

  1. marketing decision support system
  2. sampling decision support system
  3. planning support system
  4. marketing support system