BBA: Management Courses

Chapter 5: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 5

Conducting Marketing Research Multiple Choice Questions (MCQ) PDF - 1

The e-Book Conducting Marketing Research Multiple Choice Questions and Answers (MCQs), Conducting Marketing Research MCQ Quiz PDF, test 1 to study online BBA Marketing Management Quizzes. Practice Total Customer Satisfaction MCQs, Conducting Marketing Research trivia questions and answers PDF to prepare for job interview. The Conducting Marketing Research MCQs App Download: Free learning app for marketing research process career test for bachelor's degree in business.

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Conducting Marketing Research MCQ Quiz PDF Download: Test 1

MCQ 1: In marketing, the 'Relative Employee Satisfaction' is best classified as

A) internal marketing metrics
B) perceived metrics
C) quality metrics
D) loyalty metrics

MCQ 2: The type of research in which the finders use tools from social sciences disciplines is called

A) ethnographic research
B) demographic research
C) psychographic research
D) geographical research

MCQ 3: The first step in marketing research process is to

A) define problem
B) stating research objectives
C) deciding research approach
D) both A and B

MCQ 4: In sampling plan, the question 'To whom should we survey?' is the part of

A) sampling size
B) sampling procedure
C) sampling unit
D) sampling scale

MCQ 5: A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

A) marketing decision support system
B) sampling decision support system
C) planning support system
D) marketing support system

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)