BBA Marketing Management MCQs - Chapter 5

Conducting Marketing Research MCQ (Multiple Choice Questions) PDF - 2

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Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The approaches, used to measure marketing productivity are

marketing metrics
marketing mix modelings
marketing equity
both A and B

MCQ 7: The research is designed to study causes and effects relationships and eliminating competing explanations is called

experimental research
survey groups
observational group
special variables

MCQ 8: The brand awareness and market share is classified as

marketing external metrics
sampling metrics
unit metrics
procedural metrics

MCQ 9: The technique to ask respondents to identify possible brands association in consumer's mind is classified as

story associations
word associations
picture associations
structure associations

MCQ 10: The type of research in which researcher observes customer's databases and catalog purchases is said to be

behavioral research
experimental research
survey groups
focus group

BBA Marketing Management Mock Tests

Analyzing Consumer Markets MCQs

Developing Marketing Strategies and Plans MCQs

Collecting Information and Forecasting Demand MCQs

Identifying Market Segments and Targets MCQs

Conducting Marketing Research MCQs

Creating Long-term Loyalty Relationships MCQs

Creating Brand Equity MCQs

Crafting Brand Positioning MCQs

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