BBA Marketing Management MCQs - Chapter 5

Conducting Marketing Research Quiz Questions and Answers PDF - 3

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The Quiz: A company's survey to access people's knowledge, preferences and beliefs are classified as; "Conducting Marketing Research" App Download iOS & Android (Free) with answers focus group researcher, survey research, ethnographic research and observational research to study online marketing courses. Study marketing research process quiz questions, download Amazon eBook (Free Sample) for online college classes.

Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: A company's survey to access people's knowledge, preferences and beliefs are classified as

survey research
focus group researcher
ethnographic research
observational research

MCQ 12: In marketing metrics, the 'willingness to change' is best classified as

quality metrics
loyalty metrics
internal marketing metrics
perceived metrics

MCQ 13: The technique of asking respondents for completing presented sentences is said to be

completely unstructured
word association
sentence completion
thematic appreciation test

MCQ 14: The 'consumer's satisfaction' level is classified as

unit metrics
procedural metrics
marketing external metrics
sampling metrics

MCQ 15: The collection of data through primary and secondary data sources is classified as

data sources
observational research
objective research
applied research

BBA Marketing Management Mock Tests

Collecting Information and Forecasting Demand MCQs

Identifying Market Segments and Targets MCQs

Designing and Managing Services MCQs

Creating Brand Equity MCQs

Product Strategy Setting MCQs

Developing Marketing Strategies and Plans MCQs

Analyzing Business Markets MCQs

Analyzing Consumer Markets MCQs

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