Bachelor Of Business Administration

Marketing Management MCQs

BBA: Marketing Management MCQs - Subtopic

Product Line Length MCQ with Answers

Product Line Length Multiple Choice Questions (MCQ) to practice product line length quiz answers PDF, marketing management worksheets for online degrees. Solve product strategy setting Multiple Choice Questions and Answers (MCQs), "Product Line Length" quiz questions and answers for business management degree online. Learn industrial goods classification, consumer goods classification, co-branding and ingredient branding, services differentiation test prep for online courses for business management degree.

"The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called" Multiple Choice Questions (MCQ) on product line length with choices left-market stretch, down-market stretch, up-market stretch, and two-way stretch for business management degree online. Solve product line length quiz questions for merit scholarship test and certificate programs for online BS business administration.

MCQs on Product Line Length

1.

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

left-market stretch
down-market stretch
up-market stretch
Two-way stretch

2.

The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called

left-market stretch
down-market stretch
up-market stretch
Two-way stretch

3.

The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as

down-market stretch
up-market stretch
Two-way stretch
left-market stretch

4.

The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as

line consistency
line stretching
line filling
line depth

5.

The technique for product line length in which Company wants to add more product items in the present range is classified as

line deepening
line filling
line stretching
line consistency