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BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 11

Corporate and Division Strategic Planning Quiz Questions with Answers PDF - 11

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Corporate & Division Strategic Planning Trivia Questions PDF Download: Quiz 11

MCQ 51: The plausible representation of possible future based on assumptions is called

A) scenario analysis
B) market analysis
C) segmentation analysis
D) targeted factors

MCQ 52: The relatively high priced brands offer by company are classified as

A) low end prestige
B) high end prestige
C) open end prestige
D) close end prestige

MCQ 53: The narrowly defined consumer group seeking the mix of benefits in a segment is classified as

A) niche
B) individuals
C) custom group
D) costly customization

MCQ 54: The persuasion route based on customer rational consideration and buying diligence is explained in

A) value cues
B) central route
C) peripheral route
D) central cues

MCQ 55: According to service quality model, the willingness of employees to solve the problems of the customers is classified as

A) responsiveness
B) assurance
C) empathy
D) reliability

BBA Marketing Management Exam Prep Tests

Corporate & Division Strategic Planning Learning App & Free Study Apps

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)