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Corporate and Division Strategic Planning Quizzes Online MCQs PDF Download eBook

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Corporate & Division Strategic Planning Questions and Answers PDF Download eBook

Corporate and Division Strategic Planning Quiz

MCQ: The plausible representation of possible future based on assumptions is called

  1. scenario analysis
  2. market analysis
  3. segmentation analysis
  4. targeted factors

A

Devising Branding Strategy Quiz

MCQ: The relatively high priced brands offer by company are classified as

  1. low end prestige
  2. high end prestige
  3. open end prestige
  4. close end prestige

B

Targeted Marketing Quiz

MCQ: The narrowly defined consumer group seeking the mix of benefits in a segment is classified as

  1. niche
  2. individuals
  3. custom group
  4. costly customization

A

Five Stage Model in Buying Decision Process Quiz

MCQ: The persuasion route based on customer rational consideration and buying diligence is explained in

  1. value cues
  2. central route
  3. peripheral route
  4. central cues

B

Customer Expectations Quiz

MCQ: According to service quality model, the willingness of employees to solve the problems of the customers is classified as

  1. responsiveness
  2. assurance
  3. empathy
  4. reliability

A