BBA MBA Degrees Online Courses

Marketing Management MCQs

Marketing Management MCQs - Subtopic

Consumer Market Segmentation MCQ with Answers PDF

Solve Consumer Market Segmentation Multiple Choice Questions (MCQ), marketing management quiz answers PDF with career tests for online courses. Practice identifying market segments and targets Multiple Choice Questions and Answers (MCQs), Consumer Market Segmentation quiz questions bank for accredited online schools for business management. "Consumer Market Segmentation MCQ" PDF book: consumer market segmentation, consumer segmentation, bases for segmenting consumer markets test prep for business admin degree online.

"The consumers who buy branded products are classified as" Multiple Choice Questions (MCQ) on consumer market segmentation with choices non-switchers, switchers, non-shifting loyal, and shifting loyal for accredited online schools for business management. Practice consumer market segmentation quiz questions for merit scholarship test and certificate programs for business admin degree online.

MCQs on Consumer Market Segmentation

1.

The consumers who buy branded products are classified as

non-switchers
switchers
non-shifting loyal
shifting loyal

2.

The consumers who shift loyalty status from one brand to another are classified as

shifting loyal
hard-core loyal
split loyal
switchers

3.

The consumers who remain loyal to two or three brands are classified as

split loyal
switchers
shifting loyal
hard-core loyal

4.

The split loyal can show the company's

loyalty
competitor's brands
strengths
weaknesses

5.

The hard core loyal helps company to identify its product

strengths
weaknesses
loyalty
competitor's brands
Download Free Apps: