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Customer Equity MCQ with Answers PDF

Practice Customer Equity Multiple Choice Questions (MCQ), marketing management quiz answers PDF with live worksheets for online degrees. Solve creating brand equity Multiple Choice Questions and Answers (MCQs), Customer Equity quiz questions and answers for bachelor's degree in business. "Customer Equity MCQ" PDF Download: what is brand equity, devising branding strategy, bva test prep for online BBA degree.

"The goal of customer relationship management is to produce" Multiple Choice Questions (MCQ) on customer equity with choices medium customer equity, high customer equity, low customer equity, and equity portfolio for bachelor's degree in business. Learn customer equity quiz questions for merit scholarship test and certificate programs for business management degree online.

MCQs on Customer Equity


The goal of customer relationship management is to produce

medium customer equity
high customer equity
low customer equity
equity portfolio


The measurement of current brand position in the previous years is considered as

brand audits
extract brands
bait brands
retained brands


The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

add-on spending


The retention, acquisition and some add-on spending together makes up

customer lifetime value
brand lifetime value
customer equity value
portfolio equity value


The brands used by retailers or distributors to attract large number of customer's are classified as

extract brands
bait brands
retained brands
lifetime brands
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