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Customer Equity MCQs Quiz Online PDF Download eBook

Solve Customer Equity Multiple Choice Questions (MCQ), customer equity quiz answers PDF worksheet, online marketing management practice test for online courses. Learn creating brand equity Multiple Choice Questions and Answers (MCQs), "Customer Equity" quiz questions and answers for bachelor's degree in business. Learn branding strategy in marketing, brand equity in marketing, measuring brand equity, customer equity test prep for online BBA degree.

"The goal of customer relationship management is to produce" Multiple Choice Questions (MCQ) on customer equity with choices medium customer equity, high customer equity, low customer equity, and equity portfolio for bachelor's degree in business. Practice customer equity quiz questions for merit scholarship test and certificate programs for business management degree online.

MCQs on Customer Equity PDF Download eBook

MCQ: The goal of customer relationship management is to produce

  1. medium customer equity
  2. high customer equity
  3. low customer equity
  4. equity portfolio

B

MCQ: The measurement of current brand position in the previous years is considered as

  1. brand audits
  2. extract brands
  3. bait brands
  4. retained brands

A

MCQ: The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

  1. visualization
  2. acquisition
  3. add-on spending
  4. retention

D

MCQ: The retention, acquisition and some add-on spending together makes up

  1. customer lifetime value
  2. brand lifetime value
  3. customer equity value
  4. portfolio equity value

A

MCQ: The brands used by retailers or distributors to attract large number of customer's are classified as

  1. extract brands
  2. bait brands
  3. retained brands
  4. lifetime brands

B