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Customer Equity MCQ Quiz Online

Learn Customer Equity Multiple Choice Questions (MCQ), Customer Equity quiz answers PDF to study marketing management online course for marketing management classes. Creating Brand Equity Multiple Choice Questions and Answers (MCQs), Customer Equity quiz questions for bachelor's degree in business. "Customer Equity MCQ" PDF Book: what is brand equity, devising branding strategy, bva test prep for online BBA degree.

"The goal of customer relationship management is to produce" MCQ PDF: customer equity with choices medium customer equity, high customer equity, low customer equity, and equity portfolio for bachelor's degree in business. Study customer equity quiz questions for merit scholarship test and certificate programs for business management degree online.

MCQs on Customer Equity Quiz

MCQ: The goal of customer relationship management is to produce

medium customer equity
high customer equity
low customer equity
equity portfolio

MCQ: The measurement of current brand position in the previous years is considered as

brand audits
extract brands
bait brands
retained brands

MCQ: The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as

add-on spending

MCQ: The retention, acquisition and some add-on spending together makes up

customer lifetime value
brand lifetime value
customer equity value
portfolio equity value

MCQ: The brands used by retailers or distributors to attract large number of customer's are classified as

extract brands
bait brands
retained brands
lifetime brands