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BBA Marketing Management Exam MCQs – Practice Test 4 (Chapter 6)

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Download Crafting Brand Positioning Study App with MCQ: "Act of designing firm's offers and to occupy distinct place is considered as"; with answers: targeting, segmenting, positioning, and extract target. Practice Diversification Strategy Quiz Questions, download Kobo e-Book (Free Chapter) for international marketing studies.

Crafting Brand Positioning MCQs – Practice Test 4 PDF Download

MCQ 16: The act of designing firm's offers and to occupy distinct place is considered as:

  1. segmenting
  2. targeting
  3. positioning
  4. extract target

MCQ 17: The dimension points of parity includes:

  1. category points of parity
  2. desirable points of parity
  3. feasible points of parity
  4. deliverable points of parity

MCQ 18: If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as:

  1. services differentiation
  2. faster differentiation
  3. leverage differentiation
  4. comparative differentiation

MCQ 19: The three main ways to convey brand's category membership are classified as:

  1. announcing category benefits
  2. comparing to examples
  3. relying product description
  4. all of the above

MCQ 20: If the points of parity and points of difference are not credible of both categories then the brand is:

  1. legitimate player
  2. not legitimate player
  3. straddle player
  4. category point of difference

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