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BBA Marketing Management Cerification Guide: Practice Test 3 (Chapter 6)
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The compelling images which appeal the customer's psychological needs is considered as
The attributes that are valued by the customers are classified as
The brand which competes with others and focuses on competitive analysis is best classified as
The benefits that customer's views are essential to credible market offering are classified as
The branding is based on deep metaphors that are connected to associations, memories and stories are classified as
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