BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Quiz Questions & Answers PDF Download - 7

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Crafting Brand Positioning Exam Questions and Answers PDF Download: Test 7

MCQ: 31

The representation of consumer preferences and perceptions in visual manner is classified as

perceptual maps
preference representation
feasible representation
desirable representation

MCQ: 32

The type of competitive advantage which is used as springboard to create new advantages is classified as

leverage able advantage
non leverage advantage
announced advantage
inspiring advantage

MCQ: 33

The share of market, mind and customer heart are three variables for analyzing

potential threats
potential strengths
potential opportunities
potential weaknesses

MCQ: 34

The concept of viewing brands as belief complexed system is classified as

threaten branding
potential branding
primal branding
strength branding

MCQ: 35

The means of reconciling and conflicting customer's goals and create best solutions for customers is considered as

straddle positioning
straddle segmentation
straddle targeting
straddle points of parity

BBA Marketing Management Mock Tests

Developing Marketing Strategies and Plans MCQs

Designing and Managing Services MCQs

Conducting Marketing Research MCQs

Creating Brand Equity MCQs

Analyzing Consumer Markets MCQs

Creating Long-term Loyalty Relationships MCQs

Analyzing Business Markets MCQs

Developing Pricing Strategies MCQs

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