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BBA Marketing Management MCQs – Practice Test 7 (Chapter 6)

Crafting Brand Positioning Quiz with Answers PDF Download – Test 7

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Crafting Brand Positioning Quiz – Practice Test 7 PDF Download

MCQ 31: The representation of consumer preferences and perceptions in visual manner is classified as:

  1. perceptual maps
  2. preference representation
  3. feasible representation
  4. desirable representation

MCQ 32: The type of competitive advantage which is used as springboard to create new advantages is classified as:

  1. leverage able advantage
  2. non leverage advantage
  3. announced advantage
  4. inspiring advantage

MCQ 33: The share of market, mind and customer heart are three variables for analyzing:

  1. potential threats
  2. potential strengths
  3. potential opportunities
  4. potential weaknesses

MCQ 34: The concept of viewing brands as belief complexed system is classified as:

  1. threaten branding
  2. potential branding
  3. primal branding
  4. strength branding

MCQ 35: The means of reconciling and conflicting customer's goals and create best solutions for customers is considered as:

  1. straddle positioning
  2. straddle segmentation
  3. straddle targeting
  4. straddle points of parity

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