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Crafting Brand Positioning MCQs with Answers PDF Download – Test 5

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Download BBA Marketing Management Study App (Free) with MCQ: "Attributes or benefits associated to overcome the customer's perceived weakness are classified as"; with answers: comparative points of difference, desirable points of parity, competitive points of parity, and category points of parity. Solve Segmentation Marketing Quiz Questions, download Google e-Book (Free Chapter) to optimize digital revision.

Crafting Brand Positioning MCQs – Practice Test 5 PDF Download

MCQ 21: The attributes or benefits associated to overcome the customer's perceived weakness are classified as:

  1. desirable points of parity
  2. comparative points of difference
  3. competitive points of parity
  4. category points of parity

MCQ 22: The brand association which can be made because of internal resources and feasible commitment is classified as:

  1. desirability
  2. deliverability
  3. differentiability
  4. feasibility

MCQ 23: The brand association which can be made superior and distinctive relevance to competitor's is classified as:

  1. desirability
  2. deliverability
  3. differentiability
  4. feasibility

MCQ 24: The product or set of product which functions are close substitutes is classified as:

  1. competitive membership
  2. category membership
  3. position membership
  4. target membership

MCQ 25: The benefits or characteristics that customers strongly attribute with the brand are considered as:

  1. points of association
  2. points of differences
  3. points of references
  4. points of positioning

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