BBA Marketing Management MCQs - Chapter 6
Crafting Brand Positioning Multiple Choice Questions (MCQs) PDF Download - 5
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The MCQ: The attributes or benefits associated to overcome the customer's perceived weakness are classified as; "Crafting Brand Positioning" App Download [Free] with answers: comparative points of difference, desirable points of parity, competitive points of parity, and category points of parity for online digital marketing certificate. Solve Segmentation Marketing Quiz Questions, download Google eBook (Free Sample) for online bachelor's degree in administration.
Crafting Brand Positioning MCQ with Answers PDF Download: Quiz 5
The attributes or benefits associated to overcome the customer's perceived weakness are classified as
- desirable points of parity
- comparative points of difference
- competitive points of parity
- category points of parity
The brand association which can be made because of internal resources and feasible commitment is classified as
- desirability
- deliverability
- differentiability
- feasibility
The brand association which can be made superior and distinctive relevance to competitor's is classified as
- desirability
- deliverability
- differentiability
- feasibility
The product or set of product which functions are close substitutes is classified as
- competitive membership
- category membership
- position membership
- target membership
The benefits or characteristics that customers strongly attribute with the brand are considered as
- points of association
- points of differences
- points of references
- points of positioning
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as
- Companies that targets market very narrowly is called
- Good, service or idea that is perceived as new by potential customers is an example of
- Way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as
- Jeep can associated with brand personality trait known as
Crafting Brand Positioning MCQ Book Questions
- Act of designing firm's offers and to occupy distinct place is considered as
- Brand association which can be made superior and distinctive relevance to competitor's is classified as
- In brand mantra, process of making it memorable is classified in dimension of
- Way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as
- Jeep can associated with brand personality trait known as