Business Administration Bachelor's Degree
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BBA Marketing Management Competitive Exam: Practice Test 5 (Chapter 6)
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The attributes or benefits associated to overcome the customer's perceived weakness are classified as
The brand association which can be made because of internal resources and feasible commitment is classified as
The brand association which can be made superior and distinctive relevance to competitor's is classified as
The product or set of product which functions are close substitutes is classified as
The benefits or characteristics that customers strongly attribute with the brand are considered as
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