Principles of Marketing MCQs – Practice Test 2 (Chapter 5)

Consumer Markets and Buyer Behavior MCQ with Answers PDF – Download Test 2

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Consumer Markets & Buyer Behavior MCQ PDF Download – Practice Test 2

MCQ 6: In business markets the demand is more:

elastic
inelastic
realistic
insignificant

MCQ 7: If the variable cost is $40 for and the fixed cost is $20 then the total cost is:

MCQ 8: The second step of personal selling process after completion of prospecting and qualifying is to:

approach
presentation and demonstration
handling objections
pre-approach

MCQ 9: The process of planning, analyzing, controlling and implementing the activities of sales force is classified as:

indirect sales management
direct sales management
sales force management
persuasion management

MCQ 10: As soon as the ideas are shortlisted, the best idea leads to development of:

product concept
production phase
production screening
none of above

Principles of Marketing Notes App & e-Book – Consumer Markets & Buyer Behavior Exam Prep

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