Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 5)

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Consumer Markets & Buyer Behavior Quiz PDF Download – Practice Test 3

MCQ 11: The field sales force is also called as:

inside sales force
outside sales force
channel intermediaries
none of the above

MCQ 12: The large societal forces that affects organizations close factors are known as:

Microenvironment
Macro environment
Organizations environment
Market environment

MCQ 13: If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is:

$600,000
$300,000
$400,000
$500,000

MCQ 14: The cost based pricing strategy is also called:

product driven
customer driven
economy driven
cost driven

MCQ 15: In BCG growth share matrix, the horizontal axis represents:

Market growth rate
Relative market share
Portfolio analysis
Both b & c

Principles of Marketing Quiz App & e-Book – Consumer Markets & Buyer Behavior Certification Guide

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