Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 9)

Introduction to Marketing Quiz with Answers PDF Download – Test 3

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Introduction to Marketing Quiz – Practice Test 3 PDF Download

MCQ 11: The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as:

deficient products
pleasing products
salutary products
desirable products

MCQ 12: The SBU's of a company with low market share and growth rate are considered in:

Stars
Dogs
Cash Cows
Question marks

MCQ 13: The only element which is cause of income for company is:

price
tax
discount
value added tax

MCQ 14: Evaluation of the profitability of each segment is called:

Targeting
Market segmentation
Positioning
Differentiation

MCQ 15: The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as:

deficient products
pleasing products
salutary products
desirable products

Principles of Marketing Quiz App & e-Book – Introduction to Marketing Certification Guide

Products, Services and Brands MCQs

Customer Driven Marketing Strategy MCQs

Direct and Online Marketing MCQs

Personal Selling and Sales Promotion MCQs

Managing Marketing Information: Customer Insights MCQs

Marketing Communications: Customer Value MCQs

Company and Marketing Strategy MCQs

Consumer Markets and Buyer Behavior MCQs

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