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Principles of Marketing MCQs – Practice Test 7 (Chapter 9)

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Introduction to Marketing Quiz – Practice Test 7 PDF Download

MCQ 31: In marketing analysis, the result evaluation of marketing activities is part of:

  1. Analysis
  2. Planning
  3. Implementation
  4. Control

MCQ 32: The products or services having significant group of buyers who are willing to make purchase efforts are called:

  1. sought products
  2. unsought products
  3. specialty products
  4. both a and b

MCQ 33: The negative situational factors are part of:

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

MCQ 34: The factors that must be considered while designing the pricing strategies are:

  1. price of competitors
  2. strategies of competitors
  3. marketing strategy
  4. all of above

MCQ 35: The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called:

  1. consumerism
  2. seller's extrovert sellers
  3. environmentalism
  4. seller introvert seller

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Pricing Strategy MCQs
Business Markets and Buyer Behavior MCQs
Analyzing Marketing Environment MCQs
Direct and Online Marketing MCQs
New Product Development MCQs
Marketing Channels MCQs
Marketing Communications: Customer Value MCQs
Competitive Advantage MCQs

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