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Principles of Marketing MCQs – Practice Test 6 (Chapter 9)

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Introduction to Marketing MCQ – Practice Test 6 PDF Download

MCQ 26: The businesses and products collectively make a company's:

  1. Business portfolio
  2. Strategic plan
  3. Mission statement
  4. Vision statement

MCQ 27: The second step of value based pricing is to:

  1. determine incurred costs
  2. design product
  3. assess needs of customer
  4. set target price

MCQ 28: The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as:

  1. cost based pricing
  2. differentiated pricing
  3. competitive pricing
  4. value added pricing

MCQ 29: The delivery and credit services are part of:

  1. marketing strategy
  2. augmented product
  3. non-augmented product
  4. positioning strategy

MCQ 30: The adopter group 'early adopters' is classified as:

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

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