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Principles of Marketing MCQs – Practice Test 2 (Chapter 9)

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Introduction to Marketing MCQ – Practice Test 2 PDF Download

MCQ 6: Permanent and ordered division in society on basis of values and interests is called:

  1. social class
  2. culture
  3. subculture
  4. both b and c

MCQ 7: According to marketing four Ps, the credit terms can be classified as:

  1. Place
  2. Product
  3. Price
  4. Promotion

MCQ 8: Considering the strategic planning, the 'Organizations purpose' statement is known as:

  1. Vision statement
  2. Mission statement
  3. Value proposition
  4. Both a and b

MCQ 9: In measuring consumer's major AIO dimensions, the 'activities' includes:

  1. social events
  2. social issues
  3. recreation
  4. both a and b

MCQ 10: From the buyer's point of view, the product is considered as:

  1. Customers cost
  2. Customer solution
  3. Convenient availability
  4. Communication

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