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MCQ 21: The buying of products such as 'fast food' is an example of:

  1. difficult products
  2. sought services
  3. sought products
  4. convenient products

MCQ 22: The Company?s key businesses are known as:

  1. Portfolio analysis
  2. Strategic Business Units (SBU's)
  3. Both a and b
  4. None of above

MCQ 23: The customers who adopt new ideas and rarely are leaders are classified as:

  1. innovators
  2. early majority
  3. laggard
  4. early adopter

MCQ 24: The social class group who rely heavily on inherited wealth is best classified as:

  1. upper middles
  2. working class
  3. lower uppers
  4. upper uppers

MCQ 25: The procedure of arranging a product to occupy distinct place in target customers mind is called:

  1. Market segmentation
  2. Targeting
  3. Differentiation
  4. Positioning

Introduction to Marketing MCQs App & e-Book – Principles of Marketing Competitive Exam

Sustainable Marketing: Social Responsibility and Ethics MCQs
Retailing and Wholesaling Strategy MCQs
Marketing Channels MCQs
Analyzing Marketing Environment MCQs
Customer Driven Marketing Strategy MCQs
Products, Services and Brands MCQs
Global Marketplace MCQs
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