Principles of Marketing Competitive Exam MCQs – Practice Test 5 (Chapter 9)

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Introduction to Marketing MCQs – Practice Test 5 PDF Download

MCQ 21: The buying of products such as 'fast food' is an example of:

difficult products
sought services
sought products
convenient products

MCQ 22: The Company?s key businesses are known as:

Portfolio analysis
Strategic Business Units (SBU's)
Both a and b
None of above

MCQ 23: The customers who adopt new ideas and rarely are leaders are classified as:

innovators
early majority
laggard
early adopter

MCQ 24: The social class group who rely heavily on inherited wealth is best classified as:

upper middles
working class
lower uppers
upper uppers

MCQ 25: The procedure of arranging a product to occupy distinct place in target customers mind is called:

Market segmentation
Targeting
Differentiation
Positioning

Introduction to Marketing MCQs App & e-Book – Principles of Marketing Competitive Exam

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