Principles of Marketing MCQs – Practice Test 8 (Chapter 9)

Introduction to Marketing Notes Questions and Answers PDF – Test 8

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Introduction to Marketing Notes Q&A PDF Download – Practice Test 8

MCQ 36: The lot of marketing efforts are required to market the products and services for the product category called:

unsought consumer products
specialty industrial products
industrial augmented products
sought primary products

MCQ 37: The higher is the gap between product performance and customer expectations, the customer is:

more satisfied
more dissatisfied
more delighted
none of the above

MCQ 38: The type of value based pricing includes:

good value pricing
cost plus pricing
value added pricing
both a and c

MCQ 39: The adopter group 'innovators' are:

deliberate
venturesome
skeptical
tradition bound

MCQ 40: The sustainable marketing principles does not include:

consumer oriented marketing
customer value marketing
innovative marketing
inbound ⁄ outbound marketing

Introduction to Marketing Notes App & e-Book – Principles of Marketing Admission Tests

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Sustainable Marketing: Social Responsibility and Ethics MCQs

Company and Marketing Strategy MCQs

Personal Selling and Sales Promotion MCQs

New Product Development MCQs

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