Principles of Marketing MCQs - Chapter 8

Global Marketplace Multiple Choice Questions (MCQ) PDF Download - 2

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Global Marketplace MCQs with Answers PDF Download: Quiz 2

MCQ 6:

The 'concentrated marketing' is also called as

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ 7:

Targeting affluent customers with luxurious goods is an example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ 8:

In information search, the consumers can obtain information from

personal sources
commercial sources
experiential sources
all of above

MCQ 9:

Segmentation of international markets on the basis of monetary regulations is an example of

geographic location
cultural factors
economic factors
political and legal factors

MCQ 10:

The frame of liking or disliking a specific product or moving to and away from a brand is referred as

belief
attitude
learning
both b and c

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