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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing MCQs – Practice Test 2 (Chapter 8)

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MCQ 6: The 'concentrated marketing' is also called as:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 7: Targeting affluent customers with luxurious goods is an example of:

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 8: In information search, the consumers can obtain information from:

  1. personal sources
  2. commercial sources
  3. experiential sources
  4. all of above

MCQ 9: Segmentation of international markets on the basis of monetary regulations is an example of:

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

MCQ 10: The frame of liking or disliking a specific product or moving to and away from a brand is referred as:

  1. belief
  2. attitude
  3. learning
  4. both b and c

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