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Principles of Marketing Competitive Exam MCQs – Practice Test 5 (Chapter 8)

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Download Principles of Marketing Study App (Free) with MCQ: "Factors influence innovation's rate of adoption are"; with answers: divisibility, relative advantage, and communicability. Solve Vertical Marketing Systems Quiz Questions, download Google e-Book (Free Chapter) to build virtual expertise.

Global Marketplace MCQs – Practice Test 5 PDF Download

MCQ 21: The factors influence innovation's rate of adoption are:

  1. relative advantage
  2. divisibility
  3. communicability
  4. all of above

MCQ 22: According to brand personality traits, the 'sincerity' is concluded as brand being:

  1. outdoorsy and tough
  2. daring and imaginative
  3. cheerful and wholesome
  4. charming and upper class

MCQ 23: The segmentation based on climate basis is an example of:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 24: The group which adopts innovation only after it becomes a tradition is classified as:

  1. late majority
  2. early majority
  3. laggard
  4. early adopter

MCQ 25: The company marketing mix that target market segments very broadly is called:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

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