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Principles of Marketing MCQs – Practice Test 7 (Chapter 13)

New Product Development Quiz with Answers PDF Download – Test 7

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New Product Development Quiz – Practice Test 7 PDF Download

MCQ 31: The type of channel arrangement includes:

  1. conventional distribution channel
  2. horizontal marketing system
  3. vertical marketing system
  4. both a and c

MCQ 32: The marketing logistics are also called as:

  1. physical distribution
  2. supply chain management
  3. exclusive distribution
  4. exclusive dealing

MCQ 33: The competitors in the introductory stage of product life cycle are:

  1. few
  2. continuously growing
  3. stable but declining
  4. none of the above

MCQ 34: The new competitors will enter in the market in the PLC stage called:

  1. growth stage
  2. lately buying stage
  3. segmenting stage
  4. targeting stage

MCQ 35: The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called:

  1. percentage of sales method
  2. affordable method
  3. competitive parity method
  4. objective and task method

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