Principles of Marketing MCQs - Chapter 13
New Product Development Quiz Questions & Answers PDF Download - 19
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New Product Development Exam Questions and Answers PDF Download: Test 19
The third step in personal selling process after completion of pre-approach step is to
- prospecting and qualifying
- handling objections
- approach
- presentation and demonstration
The step in personal selling process which consists of first meeting first meeting between customer and sales person is called
- qualifying
- prospecting
- follow up
- approach
The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as
- personal communication channels
- irrational communication channels
- non-personal communication channels
- non-emotional communication channels
The type of sales person who work from their offices through internet or telephone are classified as
- channel intermediaries
- nominal sales force
- inside sales force
- outside sales force
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Principles of Marketing Practice Questions
marketing management MCQ with Answers
- Deciders and buyers in companies are classified as
- Consumers who buy branded products are classified as
- Collection of individual customer comprehensive information which is accessible and actionable is classified as
- Strategies such as vertical and horizontal integration are classified as
- Goods that enter completely into manufacturing of product are classified as
New Product Development MCQ Book Questions
- In product life cycle introductory stage, marketing objective is to
- In marketing channels, conflict occurs in marketing channels working at same level is classified as
- If fast food chain has conflict to some of its franchises then this conflict is considered as
- Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called
- In product life cycle decline stage, marketing objective is to