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Principles of Marketing MCQs – Practice Test 17 (Chapter 13)

New Product Development MCQs with Answers PDF Download – Test 17

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Free New Product Development Learning App Download: Communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as; MCQ with answers: word-of-mouth influence, print and broadcast media, buzz marketing, and display and online media. Solve Media Marketing Quiz Questions, download Google e-Book (Free Chapter) to access virtual classrooms.

New Product Development MCQs – Practice Test 17 PDF Download

MCQ 81: Considering non-personal communication channels, the billboards and posters are considered as:

  1. online media
  2. print media
  3. broadcast media
  4. display media

MCQ 82: The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as:

  1. print and broadcast media
  2. word-of-mouth influence
  3. buzz marketing
  4. display and online media

MCQ 83: The 'idea-reducing stage' in new product development process consists of:

  1. screening of product
  2. screening of customers
  3. screening of ideas
  4. generation of ideas

MCQ 84: According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be:

  1. introduction stage
  2. turbulent stage
  3. innovation stage
  4. non-profit stage

MCQ 85: The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called:

  1. point of purchase promotion
  2. cents off deals
  3. sales premium
  4. advertising specialties

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