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Principles of Marketing MCQs – Practice Test 6 (Chapter 13)

New Product Development MCQ with Answers PDF Download – Test 6

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Study New Product Development Multiple Choice Questions (MCQ Quiz) with Answers PDF to gain remote expertise. Download the New Product Development MCQ PDF e-Book, Ch. 13-6 to learn Principles of Marketing Course. Solve New Product Development Process Multiple Choice Questions (MCQs), New Product Development quiz with answers PDF for marketing assignment preparation. Download the Principles of Marketing MCQ App: Free New Product Development Learning App to learn new product development strategy career test for marketing learning communities.

Free "Principles of Marketing MCQ" App Download (Android & iOS) with MCQ: Form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as; with answers: multichannel system, multichannel distribution system, multiple intermediary system, and multiple manufacturing franchises. Practice Market Targeting Quiz Questions, download Apple Book (Free Chapter) to gain remote expertise.

New Product Development MCQ – Practice Test 6 PDF Download

MCQ 26: The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as:

  1. multichannel distribution system
  2. multichannel system
  3. multiple intermediary system
  4. multiple manufacturing franchises

MCQ 27: The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as:

  1. exclusive distribution
  2. exclusive dealing
  3. inclusive distribution
  4. intensive distribution

MCQ 28: If the fast food chain has conflict to some of its franchises then this conflict is considered as:

  1. steep conflict
  2. slope conflict
  3. vertical conflict
  4. horizontal conflict

MCQ 29: The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called:

  1. vertical management
  2. horizontal management
  3. marketing channel management
  4. distribution management

MCQ 30: The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called:

  1. promotion mix
  2. marketing communication mix
  3. strategic buyer behavior mix
  4. both a and b

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