Principles of Marketing MCQs – Practice Test 6 (Chapter 13)

New Product Development MCQ with Answers PDF Download – Test 6

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The "New Product Development MCQ" App Download (Android & iOS): Strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as; MCQ with answers: exclusive dealing, exclusive distribution, inclusive distribution, and intensive distribution. Practice Market Targeting Quiz Questions, download Apple Book (Free Chapter) to gain remote expertise.

New Product Development MCQ – Practice Test 6 PDF Download

MCQ 26: The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as:

multichannel distribution system
multichannel system
multiple intermediary system
multiple manufacturing franchises

MCQ 27: The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as:

exclusive distribution
exclusive dealing
inclusive distribution
intensive distribution

MCQ 28: If the fast food chain has conflict to some of its franchises then this conflict is considered as:

steep conflict
slope conflict
vertical conflict
horizontal conflict

MCQ 29: The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called:

vertical management
horizontal management
marketing channel management
distribution management

MCQ 30: The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called:

promotion mix
marketing communication mix
strategic buyer behavior mix
both a and b

New Product Development MCQ App & e-Book – Principles of Marketing Entrance Exam

New Product Development MCQs

Business Markets and Buyer Behavior MCQs

Analyzing Marketing Environment MCQs

Managing Marketing Information: Customer Insights MCQs

Pricing: Capturing Customer Value MCQs

Personal Selling and Sales Promotion MCQs

Direct and Online Marketing MCQs

Global Marketplace MCQs

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