BBA MBA Degrees Online Courses

Principles of Marketing MCQ Questions

Principles of Marketing MCQs - Chapter

Introduction to Marketing Multiple Choice Questions and Answers PDF p. 1

Practice Introduction to Marketing multiple choice questions and answers, BBA quiz answers PDF to solve Principles of Marketing worksheets 1 for online colleges. Solve understanding marketplace and customer needs MCQs, Introduction to Marketing trivia questions and answers for admission and merit scholarships test. "Introduction to Marketing MCQ" PDF book: understanding marketplace and customer needs, capturing value from customers, setting goals and advertising objectives career test for free online classes.

"The market offering that is essentially intangible is called" Multiple Choice Questions (MCQ) on introduction to marketing with choices products, services, commodity, and competitive edge for online business degree. Practice understanding marketplace and customer needs quiz questions for jobs' assessment test and online courses for online BBA courses.

MCQs on Introduction to Marketing Quiz

1.

The market offering that is essentially intangible is called

services
products
commodity
competitive edge

2.

The SBU's in 'Stars' category requires

Heavy investment
Less investments
More marketing
Both a and c

3.

The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as

target costing
marginal costing
learning curve costing
demand based costing

4.

The loss in sales because of poor quality raw materials have been used in production is concluded in company?s

Strengths
Weaknesses
Opportunities
Threats

5.

The situation in which company is making more sales with its existing product is classified as

Market development
Market penetration
Product development
Diversification