BBA: Marketing Courses

Chapter 9: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 9

Introduction to Marketing Multiple Choice Questions (MCQ) PDF - 1

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Introduction to Marketing MCQ Quiz PDF Download: Test 1

MCQ 1: The market offering that is essentially intangible is called

A) services
B) products
C) commodity
D) competitive edge

MCQ 2: The SBU's in 'Stars' category requires

A) Heavy investment
B) Less investments
C) More marketing
D) Both a and c

MCQ 3: The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as

A) target costing
B) marginal costing
C) learning curve costing
D) demand based costing

MCQ 4: The loss in sales because of poor quality raw materials have been used in production is concluded in company?s

A) Strengths
B) Weaknesses
C) Opportunities
D) Threats

MCQ 5: The situation in which company is making more sales with its existing product is classified as

A) Market development
B) Market penetration
C) Product development
D) Diversification

Introduction to Marketing Learning App & Free Study Apps

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)