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Introduction to Marketing MCQ Questions and Answers PDF Download eBook

Introduction to Marketing Multiple Choice Questions and Answers (MCQs), introduction to marketing MCQs with answers PDF to practice marketing test 1 for online college programs. Learn understanding marketplace and customer needs MCQs, "Introduction to Marketing" quiz questions and answers for admission and merit scholarships test. Learn understanding marketplace and customer needs, capturing value from customers, setting goals and advertising objectives career test for free online classes.

"The market offering that is essentially intangible is called" Multiple Choice Questions (MCQ) on introduction to marketing with choices products, services, commodity, and competitive edge for online business degree. Practice jobs' assessment test, online learning understanding marketplace and customer needs quiz questions for online BBA courses.

MCQs on Introduction to Marketing Quiz PDF Download eBook

MCQ: The market offering that is essentially intangible is called

  1. services
  2. products
  3. commodity
  4. competitive edge


MCQ: The SBU's in 'Stars' category requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c


MCQ: The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as

  1. target costing
  2. marginal costing
  3. learning curve costing
  4. demand based costing


MCQ: The loss in sales because of poor quality raw materials have been used in production is concluded in company?s

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats


MCQ: The situation in which company is making more sales with its existing product is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification