Principles of Marketing MCQs - Chapter 9

Introduction to Marketing Multiple Choice Questions (MCQ) PDF - 4

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Introduction to Marketing Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as

deficient products
pleasing products
salutary products
desirable products

MCQ 17: In growth-share matrix, the high growth and high share SBU's are considered as

Stars
Cash Cows
Question marks
Dogs

MCQ 18: The major pricing strategies does not includes

competition based pricing
customer value based pricing
cost based pricing
discount and bonus pricing

MCQ 19: The sum of variable costs and fixed costs is called

total costs
overhead costs
markup costs
both a and b

MCQ 20: The products or market offering bought by consumers for personal consumption are classified as

augmented product
consumer products
industrial products
intangible services

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