Principles of Marketing MCQs - Chapter 9

Introduction to Marketing MCQ (Multiple Choice Questions) PDF - 6

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Introduction to Marketing Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The businesses and products collectively make a company's

Business portfolio
Strategic plan
Mission statement
Vision statement

MCQ 27: The second step of value based pricing is to

determine incurred costs
design product
assess needs of customer
set target price

MCQ 28: The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as

cost based pricing
differentiated pricing
competitive pricing
value added pricing

MCQ 29: The delivery and credit services are part of

marketing strategy
augmented product
non-augmented product
positioning strategy

MCQ 30: The adopter group 'early adopters' is classified as

deliberate
guided by respect
skeptical
tradition bound

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