BBA: Marketing Courses

Chapter 9: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 9

Introduction to Marketing Multiple Choice Questions PDF Download - 5

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Introduction to Marketing Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The buying of products such as 'fast food' is an example of

A) difficult products
B) sought services
C) sought products
D) convenient products

MCQ 22: The Company?s key businesses are known as

A) Portfolio analysis
B) Strategic Business Units (SBU's)
C) Both a and b
D) None of above

MCQ 23: The customers who adopt new ideas and rarely are leaders are classified as

A) innovators
B) early majority
C) laggard
D) early adopter

MCQ 24: The social class group who rely heavily on inherited wealth is best classified as

A) upper middles
B) working class
C) lower uppers
D) upper uppers

MCQ 25: The procedure of arranging a product to occupy distinct place in target customers mind is called

A) Market segmentation
B) Targeting
C) Differentiation
D) Positioning

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Introduction to Marketing App (Android & iOS)

Introduction to Marketing App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)