BBA: Marketing Courses

Chapter 9: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 9

Introduction to Marketing Quiz Questions and Answers PDF - 3

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Introduction to Marketing Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as

A) deficient products
B) pleasing products
C) salutary products
D) desirable products

MCQ 12: The SBU's of a company with low market share and growth rate are considered in

A) Stars
B) Dogs
C) Cash Cows
D) Question marks

MCQ 13: The only element which is cause of income for company is

A) price
B) tax
C) discount
D) value added tax

MCQ 14: Evaluation of the profitability of each segment is called

A) Targeting
B) Market segmentation
C) Positioning
D) Differentiation

MCQ 15: The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as

A) deficient products
B) pleasing products
C) salutary products
D) desirable products

Introduction to Marketing Learning App & Free Study Apps

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Introduction to Marketing App (Android & iOS)

Introduction to Marketing App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)