Principles of Marketing MCQs - Chapter 9

Introduction to Marketing MCQ (Multiple Choice Questions) PDF - 2

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Introduction to Marketing Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: Permanent and ordered division in society on basis of values and interests is called

A) social class

B) culture

C) subculture

D) both b and c

MCQ 7: According to marketing four Ps, the credit terms can be classified as

A) Place

B) Product

C) Price

D) Promotion

MCQ 8: Considering the strategic planning, the 'Organizations purpose' statement is known as

A) Vision statement

B) Mission statement

C) Value proposition

D) Both a and b

MCQ 9: In measuring consumer's major AIO dimensions, the 'activities' includes

A) social events

B) social issues

C) recreation

D) both a and b

MCQ 10: From the buyer's point of view, the product is considered as

A) Customers cost

B) Customer solution

C) Convenient availability

D) Communication

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