Principles of Marketing MCQs - Chapter 9

Introduction to Marketing Multiple Choice Questions (MCQ) PDF - 8

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Introduction to Marketing Questions & Answers PDF Download: MCQ Quiz 8

MCQ 36: The lot of marketing efforts are required to market the products and services for the product category called

A) unsought consumer products

B) specialty industrial products

C) industrial augmented products

D) sought primary products

MCQ 37: The higher is the gap between product performance and customer expectations, the customer is

A) more satisfied

B) more dissatisfied

C) more delighted

D) none of the above

MCQ 38: The type of value based pricing includes

A) good value pricing

B) cost plus pricing

C) value added pricing

D) both a and c

MCQ 39: The adopter group 'innovators' are

A) deliberate

B) venturesome

C) skeptical

D) tradition bound

MCQ 40: The sustainable marketing principles does not include

A) consumer oriented marketing

B) customer value marketing

C) innovative marketing

D) inbound ⁄ outbound marketing

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