BBA: Marketing Courses

Chapter 5: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 5

Consumer Markets and Buyer Behavior Quiz Questions and Answers PDF - 3

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Consumer Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The field sales force is also called as

A) inside sales force
B) outside sales force
C) channel intermediaries
D) none of the above

MCQ 12: The large societal forces that affects organizations close factors are known as

A) Microenvironment
B) Macro environment
C) Organizations environment
D) Market environment

MCQ 13: If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is

A) $600,000
B) $300,000
C) $400,000
D) $500,000

MCQ 14: The cost based pricing strategy is also called

A) product driven
B) customer driven
C) economy driven
D) cost driven

MCQ 15: In BCG growth share matrix, the horizontal axis represents

A) Market growth rate
B) Relative market share
C) Portfolio analysis
D) Both b & c

Consumer Markets & Buyer Behavior Learning App & Free Study Apps

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Consumer Markets & Buyer Behavior App (Android & iOS)

Consumer Markets & Buyer Behavior App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)