Principles of Marketing MCQs - Chapter 5
Consumer Markets and Buyer Behavior Multiple Choice Questions (MCQ) PDF - 18
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The MCQ: Trading of raw material through online sources between buyers and sellers is classified as; "Consumer Markets and Buyer Behavior" App Download Android & iOS (Free) with answers de-procurement, e-procurement, online selling and direct marketing to learn online training courses. Practice buyer decision process for new products quiz questions, download Apple Book (Free Sample) for online bachelor's degree in business.
Consumer Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 18
MCQ 86: The trading of raw material through online sources between buyers and sellers is classified as
- e-procurement
- de-procurement
- online selling
- direct marketing
MCQ 87: The kind of reduction made to those buyers who buy large volumes of products is classified as
- cash discount
- seasonal discount
- functional discount
- quantity discount
MCQ 88: The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as
- deceptive pricing
- price discrimination
- resale price maintenance
- fix quantity pricing
MCQ 89: The demand which is affected by price changes in short term is
- elastic demand
- inelastic demand
- realistic demand
- unrealistic demand
MCQ 90: The product life cycle stages helps in describing
- product class
- product form
- brand
- all of above
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- VALS segmentation framework dimension 'consumer motivation' is classified as
- Second step in 'customer value analysis' is
- People who seek products with functional or practical purposes are considered as
- Technique which is not included in co-branding is
- Consumers who buy branded products are classified as
- System in which company creates partnerships with different channels to deliver their
Consumer Markets & Buyer Behavior MCQ Book Questions
- Macro environment does not includes
- In business buying process, the group who furnish the information to evaluate alternatives is classified as
- Sales promotion tool through which resellers are persuaded to carry brand, provide
- Employees of company can also contribute in idea generation and this source
- New product development proposes screening framework as
- Business markets usually includes fewer but