Logistics Functions Questions and Answers 96 PDF Book Download

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"The market which is segmented on the basis of age and gender of customers is classified as", logistics functions Multiple Choice Questions (MCQs) with choices demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation for business administration and management colleges. Learn pricing capturing customer value questions and answers to improve problem solving skills for grad cert business administration.

Quiz Questions on Logistics Functions 96 PDF Book Download

Logistics Functions Quiz

MCQ: The market which is segmented on the basis of age and gender of customers is classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Characteristics affecting Consumer Behavior Quiz

MCQ: The value creating activities carried by internal departments of company are classified as

  1. Value chain
  2. Value delivery network
  3. Portfolio analysis
  4. None of above


New Product Development Process Quiz

MCQ: Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as

  1. sales promotion
  2. personal selling
  3. public relations
  4. advertising


Personal factors Quiz

MCQ: The new product development proposes screening framework as

  1. real-worth doing-win
  2. win-real-worth doing
  3. worth doing-real-win
  4. real-win-worth doing


Discount and Allowance Pricing Quiz

MCQ: The tendency to which innovation may tried for limited time is

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility