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Principles Of Marketing Practice Test 96

Logistics Functions Test Questions PDF - 96

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Marketing: Logistics Functions MCQs Quiz PDF Download

MCQ: The market which is segmented on the basis of age and gender of customers is classified as

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ: The value creating activities carried by internal departments of company are classified as

A) Value chain
B) Value delivery network
C) Portfolio analysis
D) None of above

MCQ: Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as

A) sales promotion
B) personal selling
C) public relations
D) advertising

MCQ: The new product development proposes screening framework as

A) real-worth doing-win
B) win-real-worth doing
C) worth doing-real-win
D) real-win-worth doing

MCQ: The tendency to which innovation may tried for limited time is

A) relative advantage
B) divisibility
C) communicability
D) compatibility

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