Bachelor Of Business Administration

Principles of Marketing MCQs

BBA: Principles of Marketing MCQs - Subtopic

Capturing Value from Customers MCQ with Answers

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Capturing Value from Customers Multiple Choice Questions (MCQ) to solve capturing value from customers quiz answers PDF worksheet, principles of marketing test for online courses. Practice introduction to marketing Multiple Choice Questions and Answers (MCQs), "Capturing Value from Customers" quiz questions and answers for best online business management degree. Learn setting goals and advertising objectives, capturing value from customers test prep for best online business management degree.

"The SBU's in 'Stars' category requires" Multiple Choice Questions (MCQ) on capturing value from customers with choices heavy investment, less investments, more marketing, and both a and c for best online business management degree. Solve capturing value from customers quiz questions for merit scholarship test and certificate programs for business administration and management colleges.

MCQs on Capturing Value from Customers

1.

The SBU's in 'Stars' category requires

Heavy investment
Less investments
More marketing
Both a and c

2.

The loss in sales because of poor quality raw materials have been used in production is concluded in company?s

Strengths
Weaknesses
Opportunities
Threats

3.

The situation in which company is making more sales with its existing product is classified as

Market development
Market penetration
Product development
Diversification

4.

According to marketing four Ps, the credit terms can be classified as

Place
Product
Price
Promotion

5.

Considering the strategic planning, the 'Organizations purpose' statement is known as

Vision statement
Mission statement
Value proposition
Both a and b

More Subtopics from Principles Of Marketing

marketing management Chapters
Analyzing Business Markets MCQsCreating Brand Equity MCQsDeveloping Pricing Strategies MCQsIdentifying Market Segments and Targets MCQsIntegrated Marketing Channels MCQsCollecting Information and Forecasting Demand MCQsAnalyzing Consumer Markets MCQs
Principles of Marketing Chapters
Consumer Markets and Buyer Behavior MCQsPricing Strategy MCQsNew Product Development MCQsCustomer Driven Marketing Strategy MCQsGlobal Marketplace MCQsPricing: Capturing Customer Value MCQsDirect and Online Marketing MCQs
marketing management Questions
The value creation practices such as welcoming and governing is classified asThe brand association which can be made superior and distinctive relevance to competitor's is classified asThe companies which collect trade and consumer information are classified asA company's 'Customer Relationship Capital' is another name ofThe total features of the product functions, looks and features is classified asThe desired return is subtracted from 1 and is divided by unit cost to calculate
Principles of Marketing Questions
The SBU's in 'Stars' category requiresThe 'market segmentation' includesIf the variable cost is $40 for and the fixed cost is $20 then the total cost isThe analysis conducted to examine benefits that are seek by customers andThe pricing strategy which starts with ideal price and targets the costThe changes made in the product characteristics such as quality, style and features are called