BBA: Marketing Courses

Chapter 3: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy Multiple Choice Questions PDF Download - 1

The e-Book Company and Marketing Strategy Multiple Choice Questions and Answers (MCQs), Company and Marketing Strategy MCQ Quiz PDF, test 1 to study online Principles of Marketing Course. Practice Company Wide Strategic Planning MCQs, Company and Marketing Strategy trivia questions and answers PDF to prepare for job interview. The Company and Marketing Strategy MCQs App Download: Free learning app for measuring and managing return on marketing investment, managing marketing effort career test for general business degree online.

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Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as

A) market follower
B) market niche
C) market challenger
D) market leader

MCQ 2: The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as

A) profit centered company
B) market centered company
C) competitor centered company
D) customer centered company

MCQ 3: The primary data which is gathered by observing relevant actions and people is called

A) experimental research
B) ethnographic research
C) observational research
D) survey research

MCQ 4: The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as

A) customer value analysis
B) corporate image analysis
C) strategic behavior analysis
D) benchmarking

MCQ 5: The international markets can be segmented on the basis of factors such as

A) geographic location
B) cultural factors
C) economic factors
D) all of above

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Marketing Principles App (Android & iOS)

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Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)