Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy Multiple Choice Questions (MCQ Quiz) PDF Download - 1

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The Multiple Choice Question (MCQ Quiz): Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as PDF, "Company and Marketing Strategy" App Download (Free) with market niche, market follower, market challenger, and market leader choices for online bachelor's degree in business. Solve company wide strategic planning quiz questions, download Google eBook (Free Sample) for online courses for business management degree.

Marketing: Company & Marketing Strategy MCQs Questions PDF Download

MCQ: Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as

A) market follower

B) market niche

C) market challenger

D) market leader

MCQ: The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as

A) profit centered company

B) market centered company

C) competitor centered company

D) customer centered company

MCQ: The primary data which is gathered by observing relevant actions and people is called

A) experimental research

B) ethnographic research

C) observational research

D) survey research

MCQ: The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as

A) customer value analysis

B) corporate image analysis

C) strategic behavior analysis

D) benchmarking

MCQ: The international markets can be segmented on the basis of factors such as

A) geographic location

B) cultural factors

C) economic factors

D) all of above

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