Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy Multiple Choice Questions (MCQ) PDF - 2

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The MCQ: Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as; "Company and Marketing Strategy" App Download Android & iOS (Free) with answers market niche, market follower, market challenger and market leader to learn online educational courses. Practice company wide strategic planning quiz questions, download Apple Book (Free Sample) for online schools for business administration.

Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as

market follower
market niche
market challenger
market leader

MCQ 7: The 'Fit and Polish' consumers seek benefits balance between function and style is an example of

geographic segmentation
income segmentation
psychographic segmentation
benefit segmentation

MCQ 8: The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as

branding analysis
premium analysis
competitor analysis
corporate analysis

MCQ 9: The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

rational concept
reminder concept
creative concept
persuasive concept

MCQ 10: According to competitive positions, the main focus of market follower strategy is to

multiple niching
full frontal attack
expand market share
follow at a distance

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