Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy Quiz Questions and Answers PDF - 3

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Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: Market offering can be combination of

A) product & services

B) Information

C) Places

D) All of above

MCQ 12: Considering competitive positions, the company with the largest share in market in its industry is classified as

A) market challenger

B) market leader

C) market follower

D) market niche

MCQ 13: The customer driven marketing strategy is another name of

A) The selling concept

B) The marketing concept

C) The product concept

D) The societal marketing concept

MCQ 14: In an industry, the group of firm which follows the similar strategy is classified as

A) outbound group

B) strategic group

C) inbound group

D) comparative group

MCQ 15: According to competitive positions, the main focus of market leader strategy is to

A) expand market share

B) indirect attack

C) multiple niching

D) full frontal attack

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