Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy Multiple Choice Questions PDF Download - 9

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Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 9

MCQ 41: Marketing can be defined as

A) Creating value for customers

B) Building strong relationships

C) Capturing value from customers

D) All of above

MCQ 42: Segmentation of international market considering the factors such as receptivity of foreign firms is an example of

A) geographic location

B) cultural factors

C) economic factors

D) political and legal factors

MCQ 43: A need that is aroused up to sufficient level is called

A) want

B) motive or drive

C) Both a and b

D) none of above

MCQ 44: The second step in marketing research process is

A) define research objectives

B) develop research plan

C) implement research plan

D) none of above

MCQ 45: The customers keeping such information that supports their attitudes towards brand is classified as

A) selective attention

B) selective distortion

C) selective retention

D) all of above

Principles Of Marketing Mock Tests

Company and Marketing Strategy MCQs

Products, Services and Brands MCQs

Marketing Channels MCQs

Marketing Communications: Customer Value MCQs

Competitive Advantage MCQs

Business Markets and Buyer Behavior MCQs

Analyzing Marketing Environment MCQs

New Product Development MCQs

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