Principles of Marketing MCQs - Chapter 5

Consumer Markets and Buyer Behavior Multiple Choice Questions (MCQ Quiz) PDF - 1

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Marketing MCQs: Consumer Markets & Buyer Behavior Quiz PDF Download - 1

MCQ: The study of human population in context of gender, race and occupation is called

A) the demographic environment

B) the cultural environment

C) the economic environment

D) the natural environment

MCQ: The generation born following 'baby boomers' is known as

A) generation X

B) generation Y

C) Both a and b

D) none of above

MCQ: The kind of cost which does not vary with the level of production of company or level of sales is classified as

A) variable costs

B) fixed costs

C) total costs

D) all of above

MCQ: The Macro environment includes

A) Demographic factors

B) Technological factors

C) The suppliers

D) Both a and b

MCQ: The third step in new product development is

A) product screening

B) business screening

C) systematic screening

D) concept development and testing

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