Principles of Marketing MCQs - Chapter 5
Consumer Markets and Buyer Behavior Multiple Choice Questions (MCQ) PDF - 2
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Consumer Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 2
MCQ 6: In business markets the demand is more
- elastic
- inelastic
- realistic
- insignificant
MCQ 7: If the variable cost is $40 for and the fixed cost is $20 then the total cost is
- $80
- $20
- $40
- $60
MCQ 8: The second step of personal selling process after completion of prospecting and qualifying is to
- approach
- presentation and demonstration
- handling objections
- pre-approach
MCQ 9: The process of planning, analyzing, controlling and implementing the activities of sales force is classified as
- indirect sales management
- direct sales management
- sales force management
- persuasion management
MCQ 10: As soon as the ideas are shortlisted, the best idea leads to development of
- product concept
- production phase
- production screening
- none of above
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Principles of Marketing Practice Questions
marketing management MCQ with Answers
- Organizational division which makes the decision on the amount of available resources is the part of
- First step in marketing research process is to
- Business markets buy phases, include
- Relatively high priced brands offer by company are classified as
- Strategies such as vertical and horizontal integration are classified as
- State which describes how well the market offering fulfill the customer's needs, is considered as
Consumer Markets & Buyer Behavior MCQ Book Questions
- Process of planning, analyzing, controlling and implementing the activities of sales force is classified as
- Cost based pricing strategy is also called
- Customers of products or services in product life cycles introductory stage are classified as
- If the fixed cost is $250000, variable cost is $30 and price is $40
- Pricing strategy in which the standard markup is added into the cost
- Close factors affecting the company's ability to serve its customers are referred as