Marketing Communications: Customer Value Multiple Choice Questions and Answers PDF Book Download

Marketing Communications Customer Value Multiple Choice Questions and Answers (MCQs), marketing communications customer value quiz answers PDF 1, marketing tests to study online certification courses. Learn total promotion mix and budget MCQs, "Marketing Communications Customer Value" quiz questions and answers for admission and merit scholarships test. Learn total promotion mix and budget, developing effective marketing communication, media marketing career test for BS degree in business administration.

"The cost of products or services are considered to set" Multiple Choice Questions (MCQ) on marketing communications customer value with choices ceiling for prices, floor for cost, floor for prices, and ceiling for cost for online schools for business management degrees. Practice jobs' assessment test, online learning total promotion mix and budget quiz questions for online colleges for business administration.

MCQs on Marketing Communications Customer Value Quiz 1 PDF Book Download

MCQ: The cost of products or services are considered to set

  1. floor for cost
  2. ceiling for prices
  3. floor for prices
  4. ceiling for cost

C

MCQ: The good, service or idea that is perceived as new by potential customers is an example of

  1. adoption process
  2. new product
  3. existing product
  4. none of above

B

MCQ: The 'buyer's black box' consists of

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment

A

MCQ: The researcher selects sample which is at his most ease is

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

D

MCQ: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

B