Principles of Marketing MCQs - Chapter 12

Marketing Communications: Customer Value Multiple Choice Questions (MCQs) PDF Download - 1

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Marketing Communications Customer Value MCQ with Answers PDF Download: Quiz 1

MCQ 1:

The cost of products or services are considered to set

floor for cost
ceiling for prices
floor for prices
ceiling for cost

MCQ 2:

The good, service or idea that is perceived as new by potential customers is an example of

adoption process
new product
existing product
none of above

MCQ 3:

The 'buyer's black box' consists of

characteristics of buyers
technological factors
the cultural environment
the economic environment

MCQ 4:

The researcher selects sample which is at his most ease is

stratified random sample
cluster sample
simple random sample
convenience sample

MCQ 5:

According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

physiological needs
social needs
safety needs
esteem needs

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