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Principles of Marketing MCQ Questions

Principles of Marketing MCQs - Chapter 12

Marketing Communications: Customer Value Multiple Choice Questions and Answers PDF Download - 1

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Chapter 12 MCQs: Marketing Communications Customer Value Quiz

MCQ: The cost of products or services are considered to set

A) floor for cost
B) ceiling for prices
C) floor for prices
D) ceiling for cost

MCQ: The good, service or idea that is perceived as new by potential customers is an example of

A) adoption process
B) new product
C) existing product
D) none of above

MCQ: The 'buyer's black box' consists of

A) characteristics of buyers
B) technological factors
C) the cultural environment
D) the economic environment

MCQ: The researcher selects sample which is at his most ease is

A) stratified random sample
B) cluster sample
C) simple random sample
D) convenience sample

MCQ: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

A) physiological needs
B) social needs
C) safety needs
D) esteem needs

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