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Marketing Communications: Customer Value MCQ Questions and Answers PDF Download eBook - 1

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"The cost of products or services are considered to set" Multiple Choice Questions (MCQ) on marketing communications customer value with choices ceiling for prices, floor for cost, floor for prices, and ceiling for cost for online schools for business management degrees. Practice total promotion mix and budget quiz questions for jobs' assessment test and online courses for online colleges for business administration.

MCQs on Marketing Communications Customer Value Quiz PDF Download eBook

MCQ: The cost of products or services are considered to set

  1. floor for cost
  2. ceiling for prices
  3. floor for prices
  4. ceiling for cost

C

MCQ: The good, service or idea that is perceived as new by potential customers is an example of

  1. adoption process
  2. new product
  3. existing product
  4. none of above

B

MCQ: The 'buyer's black box' consists of

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment

A

MCQ: The researcher selects sample which is at his most ease is

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

D

MCQ: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

B