BBA: Marketing Courses

Chapter 12: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 12

Marketing Communications: Customer Value Multiple Choice Questions (MCQ) PDF - 4

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Marketing Communications Customer Value Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The information obtained from company's network data sources is classified as

A) internal databases
B) external databases
C) outsourced databases
D) both a and b

MCQ 17: The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as

A) cash refund
B) coupon
C) sample
D) premium

MCQ 18: The research approaches in marketing research does not include

A) experimental research
B) observational research
C) ethnographic research
D) survey research

MCQ 19: According to consumer promotion techniques, the cash refunds are also classified as

A) price packs
B) sweepstakes
C) point of purchase promotions
D) cash rebates

MCQ 20: The lifestyle measuring consumers major dimensions such as

A) activates
B) interests
C) opinions
D) all of above

Marketing Communications Customer Value Learning App & Free Study Apps

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Marketing Communications Customer Value App (Android & iOS)

Marketing Communications Customer Value App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)