Principles of Marketing MCQs - Chapter 12
Marketing Communications: Customer Value Multiple Choice Questions (MCQ) PDF - 2
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The MCQ: Researcher interviews specific number of people in; "Marketing Communications Customer Value" App Download Android & iOS (Free) with answers quota sample, stratified random sample, simple random sample and convenience sample for online masters in digital marketing. Practice media marketing quiz questions, download Apple Book (Free Sample) for online BBA courses.
Marketing Communications Customer Value Questions & Answers PDF Download: MCQ Quiz 2
MCQ 6: The researcher interviews specific number of people in
- stratified random sample
- quota sample
- simple random sample
- convenience sample
MCQ 7: The brand's superiority is based on its
- point of differences
- points of priority
- points of membership category
- point of similarities
MCQ 8: The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of
- organizational promotion
- consumer promotions
- inbound promotion
- outbound promotion
MCQ 9: The kind of costs which is directly proportional to level of production are called
- total costs
- overhead costs
- variable costs
- fixed costs
MCQ 10: The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as
- competition based pricing
- discount and bonus pricing
- customer value based pricing
- cost based pricing
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- Business can be defined in the dimensions of
- Process of learning the differences from similar stimulus and adjusting responses accordingly is classified as
- Marketing messages that are based to respect consumer's wishes and willingness is classified as
- In brand mantra, the process of defining the category and setting the
- Duplication of the market leader's product and sells it in black market
- Deciders and buyers in companies are classified as
Marketing Communications: Customer Value MCQ Book Questions
- In growth-share matrix, the vertical axis represents
- Process of learning the differences from similar stimulus and adjusting responses accordingly is classified as
- Marketing messages that are based to respect consumer's wishes and willingness is classified as
- In brand mantra, the process of defining the category and setting the
- Duplication of the market leader's product and sells it in black market
- Deciders and buyers in companies are classified as