BBA: Marketing Courses

Chapter 12: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 12

Marketing Communications: Customer Value Quiz Questions and Answers PDF - 7

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Marketing Communications Customer Value Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: The internal limitations can be classified as organization's own

A) Strengths
B) Weaknesses
C) Opportunities
D) Threats

MCQ 32: The discomfort at the buyers end caused by conflict in post purchase behavior is classified as

A) cognitive dissonance
B) post purchase behavior
C) both a and b
D) none of the above

MCQ 33: The research which is completed with the objective to test hypothesis is called

A) casual research
B) exploratory research
C) descriptive research
D) both a and c

MCQ 34: In growth-share matrix, the vertical axis represents

A) Business portfolio
B) Relative market share
C) Market growth rate
D) Both a and b

MCQ 35: According to marketing four Ps, the cash rebates are part of

A) Place
B) Product
C) Price
D) Promotion

Marketing Communications Customer Value Learning App & Free Study Apps

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Marketing Communications Customer Value App (Android & iOS)

Marketing Communications Customer Value App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)