BBA Marketing Online Courses

Principles of Marketing MCQs

Principles of Marketing Tests

Channel Behavior and Organization MCQ with Answers PDF Download

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Chapter 11 MCQs: Channel Behavior and Organization Quiz

MCQ: The competitive edge of your company can be best classified as

A) Strengths
B) Weaknesses
C) Opportunities
D) Threats

MCQ: According to customer's four Ps, the 'communication' is part of

A) Product
B) Price
C) Promotion
D) Place

MCQ: Selection of one or more segments to enter is called

A) Market segmentation
B) Targeting
C) Differentiation
D) Positioning

MCQ: The SBU's with low growth whereas high market share are considered as

A) Stars
B) Question marks
C) Dogs
D) Cash Cows

Assessment Tests: Principles Of Marketing Chapters

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