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Channel Behavior and Organization MCQs Quiz Online PDF Download eBook

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MCQs on Channel Behavior and Organization PDF Download eBook

MCQ: The competitive edge of your company can be best classified as

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats


MCQ: According to customer's four Ps, the 'communication' is part of

  1. Product
  2. Price
  3. Promotion
  4. Place


MCQ: Selection of one or more segments to enter is called

  1. Market segmentation
  2. Targeting
  3. Differentiation
  4. Positioning


MCQ: The SBU's with low growth whereas high market share are considered as

  1. Stars
  2. Question marks
  3. Dogs
  4. Cash Cows