Principles of Marketing MCQs - Chapter 2

Business Markets and Buyer Behavior Multiple Choice Questions (MCQ Quiz) PDF - 1

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Marketing: Business Markets & Buyer Behavior MCQs Questions PDF Download

MCQ: The generation born before 1964 and after World War II is classified as

A) generation X

B) generation Y

C) baby boomers

D) both a and b

MCQ: The factors that affect Company's ability to maintain customer relationships are known as

A) Marketing environment

B) Marketing dashboard

C) Marketing plan

D) Both a and b

MCQ: The most successful products are those which are

A) differentiated

B) solve customer problems

C) offering customer value proposition

D) all of above

MCQ: Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called

A) intermarket segmentation

B) intramarket segmentation

C) income segmentation

D) psychographic segmentation

MCQ: Top management sets the company's

A) Mission

B) Objectives

C) Vision

D) All of above

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