BBA: Marketing Courses

Chapter 2: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 2

Business Markets and Buyer Behavior Multiple Choice Questions PDF Download - 1

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Business Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: The generation born before 1964 and after World War II is classified as

A) generation X
B) generation Y
C) baby boomers
D) both a and b

MCQ 2: The factors that affect Company's ability to maintain customer relationships are known as

A) Marketing environment
B) Marketing dashboard
C) Marketing plan
D) Both a and b

MCQ 3: The most successful products are those which are

A) differentiated
B) solve customer problems
C) offering customer value proposition
D) all of above

MCQ 4: Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called

A) intermarket segmentation
B) intramarket segmentation
C) income segmentation
D) psychographic segmentation

MCQ 5: Top management sets the company's

A) Mission
B) Objectives
C) Vision
D) All of above

Business Markets & Buyer Behavior Learning App & Free Study Apps

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)